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What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff
Publisher: Palgrave Macmillan

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. Doctoroff is the author of “What Chinese Want: Culture, Communism and China's Modern Consumer” and is the North Asia director and Greater China CEO for J. That is why China needs to maintain a smaller version of its communist tradition when multinationals dictate the terms of its local market opening up China for the internationalisation of the Yuan and normalising relations just like any other democratic sovereign. But the Party, in In modern China, that turned into the belief that the middle class would become the xiaofei qianwei, zhengzhi houwei: “the consumer avant-garde and political rear guard.” That identity . More news, politics, culture, business, and technology:. The recently enacted 12th Five-Year Plan could well be a strategic turning point – ushering in a shift from the highly successful producer model of the past 30 years to a flourishing consumer society. China expert Tom Doctoroff discusses what makes China tick, and how the country's distinguishing traits define and explain the country. The leaders of the Communist Party of China were huddled in the Great Hall of the People for their once-a-decade handover of power, a ritual as solemn and controlled as Singles Day is giddy and grassroots. State controls, nepotism and a culture of bribery made it difficult to do business: the World Bank ranked China 91st in the world – behind the likes of Azerbaijan and the Kyrgyz Republic. Commitment : The Chinese Communist Party is absolutely committed to staying in power. Modern China has long been a magnet for global multinational corporations seeking both efficiency and a toehold in the world's most populous market. What Chinese Want: Culture, Communism and the Modern Chinese Consumer by Tom Doctoroff. In this unabashedly pop business book, Tom Doctoroff, head of the J. Online trading is a key part of the private-sector “bamboo capitalism” flourishing in the communist state and it's growing faster than that of developed countries, aided by a consumer shop-fest on mobile devices and a Tmall, a business-to-consumer (B2C) portal a little like Amazon, helps global brands such as Disney and Levi's reach into China where apparel and electronics are the top-sellers online.